Highbeam Blog

Entrepreneurs launching new ecommerce and consumer brands aren’t typically accountants. But, in David Whitcroft’s experience, appropriately leveraging accounting best practices and managing cash flow is where brands live and die.

Today’s economic reality requires ecommerce brands to focus on maximizing profitability and free cash flow. That’s because the “grow at all costs” and sales led playbook of the last few years does not work in today’s high interest environment. 

We believe core financial services necessary to run an ecommerce brand should be built directly into one exceptional banking platform. Above all, we believe your bank should be a trusted financial partner.

As an ecommerce founder, one of the most valuable things you can do is extend your brand’s cash flow. In today’s environment of uncertainty and high interest rates, cash flow and profitability have become the focus for most brands.

Portal is the sleep hygiene company helping consumers make deep restorative sleep the new normal. We sat down with Portal co-founder, Dan Foussard for a three-part series on the nitty-gritty of building, financing, and scaling a winning DTC brand.

Portal is the sleep hygiene company helping consumers make deep restorative sleep the new normal. We sat down with Portal co-founder, Dan Foussard, for a three-part series on the nitty-gritty of building, financing, and scaling a winning DTC brand.

Portal is the sleep hygiene company helping consumers make deep restorative sleep the new normal. We sat down with Portal co-founder, Dan Foussard, for a three-part series on the nitty-gritty of building, financing, and scaling a winning DTC brand.

While convenient for immediate cash infusions, utilizing Merchant Cash Advances (MCAs) can have significant and longterm costs. Learn more about MCAs and how Highbeam's banking line of credit is different.

Every ecommerce brand has a different growth playbook depending on the path they take, whether that’s taking on venture capital or scaling sustainably by reinvesting revenue.

Sabah Shoes is a New York-based footwear brand selling top-of-the-line leather shoes, entirely handmade by a family of craftsmen in southeast Turkey.

Sabah Shoes is a New York-based footwear brand selling top-of-the-line leather shoes, entirely handmade by a family of craftsmen in southeast Turkey.

Alloi is the consumer products brand applying their proprietary alloy technology — over 70% metal...

Jimmy Lin is the Founder and President of Heat Press Nation, the industry-leading ecommerce retailer for heat press equipment and supplies, serving crafters, creative entrepreneurs, and SMBs.

Saul Doane is the Co-Founder of The Buy Box, an online community dedicated to accelerating Amazon businesses through ongoing curriculums, 1:1 mentorship, enablement tooling, and more. He’s also Head of Operations at Ohnut, a rapidly growing DTC sexual wellness brand.